Newbury has overwhelmingly voted to keep its business improvement district (BID) for a second four-year term.
The results were announced on Friday, with more than 70 per cent of the 339 businesses who voted chose to retain the Newbury BID.
The BID is responsible for managing the town centre and bringing more people into Newbury, through marketing, promotion and holding events.
It is financed by businesses in the town centre each paying a rate towards it, and has been running in the town since 2012.
Russell Downing, managing director of Newbury BID, said: “This is a great result for Newbury and a positive sign that businesses in Newbury are keen to build on the work undertaken.
“This also reflects on the achievements that the BID have made over its first term, and the hard work of the board, supporting groups and levy payers.
“Clearly there will be businesses that have not voted in support of the renewal and it is vital that we engage and understand what we can do for these businesses going forward.”
Events organised by Newbury BID include the monthly artisan market, the summer NewburyFest celebration, and the Christmas lights switch-on.
Newbury BID also claims to have increased footfall from 56,000 visitors per week to between 185,000 and 195,000 since 2012.
Nigel Morrison, chairman of Newbury BID, added: “This is a positive vote from businesses in Newbury.
“They are keen to take control of the business environment and affect positive change for us all.”
More than 250 BIDs are now in operation across the UK, with others locally in Basingstoke and Abingdon, while Andover is considering bringing one in.
The majority of BIDs exist in town centres with an average annual income of between £200,000 and £600,000, with the first one having been set up in the UK in January 2005.