A Newbury mum has credited a new St John Ambulance online advert for helping her to save her 11-month-old baby from choking.
Fiona Mew described the feeling of seeing baby Anneliese choking on her dinner one night last month as “terrifying”.
But luckily the 39-year-old mum knew exactly what to do thanks to the animated advert of The Chokeables by St John Ambulance, which demonstrates how to save a choking baby.
Recalling what happened on July 19, Fiona said: “Anneliese is quite petite for her age so even though she is now on lumpier food, she needs to remember to chew.
“That night she was having her favourite, beef stew for 10 months plus, which is described as ‘chunky and lumpy’ – fine as my daughter now has six teeth.
“She started to eat a small lump of soft potato, which was no bigger than the size of the pea, but as soon as she swallowed the spoonful she started to choke.”
Fiona admitted that she started to panic, picking her daughter up and keeping her upright, started firmly patting her on the back.
She continued: “It didn’t work! I had to think quick, then a flash of the St John Ambulance advert about what to do when your baby chokes stood out to me.
“I remembered to turn Anneliese onto her stomach on my lap and firmly pat her back. A couple of pats doing it this way and suddenly the lump of potato shot out onto the floor.
“I was so relieved and proceeded to calm my daughter who was obviously very upset, but everything was fine.”
The Chokeables features celebrities including comedians David Walliams, David Mitchell and Johnny Vegas, who play choking hazards who are fed up with babies choking on them.
It is St John Ambulance’s most viewed online video ever with more than eight million hits since January 2015, and is credited with helping to save 55 young lives.
Elizabeth Harper, regional director for St John Ambulance in the south, said: “I’m delighted to hear Fiona was able to help her baby daughter thanks to The Chokeables advert.
“It’s wonderful the public have embraced these characters and taken the technique on board.
“Stories like this are living proof that life saving first aid can be quick and easy to learn, and once you know what to do, you have the confidence to take action quickly and potentially save a life.”
The advert can be found on St John Ambulance’s website: sja.org.uk/thechokeables.